The mega-merger is back. But will the Obama administration approve?


Not since the bygone days before the financial crisis has there been such a flurry of headlines about big deals. Office Depot and OfficeMax announced plans to merge on Wednesday. Last week, there was Berkshire Hathaway’s $23 billion bid for ketchup king, HJ. Heinz, in addition to the merger between U.S. Airways and American Airlines.

All this news has sent stocks up on Wall Street, where some are hailing the return of the blockbuster merger. But here in Washington, a number of these deals first have to win the approval of antitrust officials — a crowd that looks increasingly tough to please going into President Obama’s second term.

In the last year and a half, the Department of Justice has shown a new willingness to outright block big deals, either by going to trial or convincing companies to scuttle their plans.

The government scored a big win at the end of 2011, stopping the deal between AT&T and T-Mobile, which antitrust officials argued would hurt consumers. The administration also successfully stopped H&R Block from acquiring a low-cost rival, going to court for the first time since 2004 to challenge a merger. And just last month, the division moved to block a proposed deal by beer giant Anheuser Busch InBev to purchase Grupo Modelo, saying it would harm competition.

There’s also a new antitrust cop on the beat. At the beginning of this year, the Justice Department’s antitrust division got its first permanent antitrust chief since August 2011. Fellow lawyers describe William J. Baer as “an antitrust attorney’s antitrust attorney,” someone who has spent his entire career thinking about this area of the law and who won’t be afraid to take cases to court where necessary.

Before joining the Justice Department, Baer worked at Arnold & Porter and served as director of the Federal Trade Commission’s competition bureau, which shares antitrust enforcement responsibilities with the Department of Justice.

Expectations are high because President Obama has promised since 2008 to “reinvigorate” antitrust enforcement.

During Obama’s first term, there was a measured start at the Department of Justice, where a officials approved a number of big deals after adding some restrictions on how the companies could behave. The division ultimately gave the greenlight to controversial mergers like the Ticketmaster deal with Live Nation, Comcast’s acquisition of NBC Universal from General Electric, and Google’s purchase of travel software company ITA.

Critics who wanted more aggressive enforcement said the division was too timid about bringing cases to court. Antitrust enforcers have also not built a monopoly case against a major U.S. company in the mold of the government’s long battle with Microsoft in the 1990s.

Daniel Crane, an antitrust professor at the University of Michigan Law School, said the Obama administration may not have leapt out of the gate in the first term because the economy was in a free fall. Crane has done research showing that during economic crises, antitrust enforcement tends to take a back seat.

“It’s very hard to mount a very vigorous antitrust campaign when you’re looking at a lot of businesses that are failing,” said Crane.

But now that things have stabilized, he added, “It would not surprise me to see more vigorous enforcement of antitrust in the second term.”

Source : washingtonpost[dot]com

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